Saturday, September 26, 2020

Campaign Ad

 This week me and my class were tasked with making an campain Ad for a preestablshied brand. Nothing official but, "Finally!" I thought as we recieved the assignment. we had done an ad for our own company before but to be honest I was not confident in it at all. So this time I wanted to redeem Myself! And so I made these new ads with the emphasis on the rule of thirds and grids. This is what I came up with...





The color scheme we were asked to use was a fall one. When I think of fall I think of orange-red colors and thats what I decided to use. Macy's (from the ads I've seen) always has a simple and nice format for their ads and branding. I kept focusing on those things by trying not to add to many elements to the pieces. I definetly felt the color scheme I used fit the fall theme we had. 

With the colors I used I definetly feel I expressed the message of class and beauty. If the colors were different then depending on the color it could still work but I would definetly have to change the message I'm going for through the slogan. 

Color adds a lot to ones design and image manipulation. It's one of the key aspects. If the color doesn't match the message youa re trying to potray through your design/image manipulation then you're in big trouble in a sense. It can totaly alter what a person feels and thinks about a piece, it can even confuse many if not put together carefully. That's the last thing you want to do as a graphic designer. 

The hardest part honestly of making this piece was the color change of the models. There were some sections where the original lighting of the image or the hair interesected where the clothes were going be color changed and It was hard deciding what I was going to do with those areas. Other than that I had a blast making these piece. Once I was given the assignment I already had a couple of models I thought about using and the colors. I could see it all come together as my instructor was talking. All I had to do was fine-tune and bring it to a reality.

I feel like there are some things I can fix, but nothing major. I definely feel I was successful.  

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