Final Promotional Poster

This was a super interesting assignment. My classmates and I were tasked with creating a promotional poster for "The International Printing Museum". The poster was promoting its new online event. This was to be part of a bigger project which was a logo presentation package. That's a whole other beast so I'll tackle just the poster right now. We were supposed to detail everything we can expect from the event and all the details like a website. All the normal things for promotional posters but this time I was aware of the Gestalt Principles of design and was supposed to use them in my piece.

Honestly, I don't think I did extremely well in using them initially. But after talking with my professor and fixing some things I felt was really able to really do a lot better. I had an initial vision and it was fairly solid, all it needed was to be sharpened.

The most challenging part of this project was actually coming up with ideas this time around. Usually, I have ideas right away but, in this instance, that aspect of myself was failing. Also, for me it's usually a snowball effect, once I get an idea it just creates others. That was failing as well. I eventually did get an idea though and that was the hard part, breaking through the rut and being a trooper!

Here is the piece...

Working With Pantones

 This time, I and my classmates were tasked with working with Pantone colors and I've learned a lot about them. The first thing I have to say is that they are amazing, They allow for great color and quality consistency for printing and look sleek and pretty. The colors stay the same and you get exactly what you want.

When designing with Process and Pantone colors the best formats to send to a printer would be a Tiff/PDF/EPS.

I think I was pretty successful with designing with the Pantones and will definitely use them again. I've had a great experience with them. The piece I did looked great and it's cool to know that it will look exactly like how it was when I worked on it when I go and print it.

Here is the original and then the piece I did...