Tuesday, September 17, 2019

Logo Ideas and Process

The name of my company in which I'm making my logo is "Sakuga". It's a Japanese word meaning "Drawing Pictures".

The products my company sells are fashion-related items. From clothing all the way to accessories, we got everything.

From the 10 main drafts I designed. the ones I chose for further development areas noted...

 -The one on the top left (I chose it because It was the original design for everything else. It has sharp shapes and the interesting design I was going for in this whole process).

  -The one next to the first pick (It has a good outline and led me to create the newest version I have in my head right now. I just need to refine it even more and I can have exactly what I'm trying to create).

  -The hiragana and kanji for sakuga (I chose this one because I wanted to add the Japanese aesthetic that is very popular today into my design. I wanted to add multiple options to pick from in creating and combining the logo with my character. If the hiragana version doesn't work out then I can use the kanji version. With further development and combination with my logo character, I know it can become a very creative logo that will catch people's attention).

  -The one in the middle-bottom ( Interestingly enough the character I created fit perfectly into the hiragana version of the word sakuga and so I chose this one because I felt it would be very interesting to have the logo character be embedded into the logo like the way it was).

 -The one on the bottom right (I chose this one because I wanted to try and salvage the triangle design instead of just giving up on it and going to the diamond shape. I also wanted to test what it would look like if I included both the hiragana and kanji for sakuga in the logo)



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