The obstacles I had encountered were actually very interesting. The Biggest one I would say was finding a balance between making the character hand drawn or using just adobe's shape tool. When it's hand drawn it adds character and liveliness to the character but it doesn't look very professional. Whereas the one using mostly just shapes looks too boxy and robotic but it looks very professional. I solved these problems by starting over from scratch and reworking the whole icon/character from nothing (using the original design as reference of course). I used a variety of tools the program "Adobe Illustrator" has and was able to have my character "reborn" with a good balance between the two aforementioned drafts. Another obstacle I faced was the language used to represent the name of the brand. It was brought to my attention that in order to broaden the demographic having simply just Japanese words would not be good. To solve this I inculcated Both the english and Japanese versions of the word. Doing this created a new obstacle. The Japanese language is not restricted to one alphabet and so I had to decide which version to go with. Do I include the Hiragana version or Kanji version? If I included both of them it would be too cluttered. I eventually just decided to go with the Hiragana version since it was the shortest, only having two characters, fitting best within a box with the english version included.
I honestly do feel like my Logo was successful. I did my best to make the design as symmetrical as possible fitting within the invisible and visible lines that I created for the image. Those lines create an equal and proportionate emphasis on the image as a whole. The proportions are good, one image isn't too overly bearing than the other. The design also makes good use of simple geometric shapes, a simple triangle shape as the base, that are easy to remember. overall it conveys everything I wanted it too so I'm especially ecstatic.
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