Final Logo in BW and Color

The principles of design that I employed to finalize my logo aren't that advanced but that was the point, simplicity was the goal. Due to the different type's of text I used I had to keep it Asymmetrical, It looked very unbalanced and visually too heavy on one side then the other when trying to keep it symmetrical. I kept consistent to the style that is throughout my whole logo, in the beginning I had used a hand drawn logo but I felt that although it had character it didn't look totally professional. I used emphasis in a couple of ways, one was to the character in the logo. I made it purposefully bigger with clear defining black line, just like the one that is surround the logo, so that it could be easily seen while I made all the other text unbounded and white. This allows for both to be aspects of the logo to be emphasized while not confusing people of what the main focus point is.

To start finalizing it I really didn't have to do much. I just really thought about how the negative space worked with the piece and adjusted that along with the stroke sizes. I played around with the lines and to give a more interesting look I added colors to the eyes of my character. I really thought about how I could add more to the piece without making it too crazy.

I made the logo with no set color in mind to make it more versatile but I had to compromise when I was asked to make a set color for the class. I used a set of secondary complementary colors to make up the colors of my logo. My favorite color combination is red and black but I felt that the combination, for the moment, was a too "exciting". I wanted it to give off a more cool and professional feel. I played around with the color wheel tool on Adobe Illustrator and found this color combination and thought it was really nice!

I felt I really succeeded in making a pretty good logo. I wanted to make something different and interesting. Something that could catch peoples eyes and make them curious about the story or reason as to why my logo exist. As we have progressed further and further as a society we have put more and more emphasis on clothes and how how our outward appearances are. I want to make something new! My logo does a pretty good job in conveying those feelings when it adds a character not really seen on many clothing items today. Many times around the internet I have found people who make clothing with literally a couple words on it with no creativity found whatsoever. I want to go above that and my logo does that. The colors just add to the cool look and the good thing is that if people don't like the color then I can change it, what matters is the identity behind the logo and mine has a clear one that can fit any color combination.