Marketing Portfolio With Material Blog Post

I designed a great amount of things for my marketing portfolio and it was really fun!

Doing so broadened my audience and allows for people to buy more things if they really like my brand. I know for me when I really like a brand and find it trust worthy I try to buy as much stuff as I can from it from then on and i tried to keep that in mind. Product diversity was also a big thing for me, when people don't like a certain object I can show them how I have many others from them to choose from. I tried to make things that could work in everyday life and match with other items of clothing in case the audience doesn't like a certain product. I specifically made the product with the mindset of improving them when I can. This is just the first line and I will continue to vastly
                                               improve my brand. I did what I could with what the
                                               current tools and knowledge I have at my disposal.


There were actually a couple of difficult parts of designing my marketing portfolio. All were fun to do but really made me think hard. Finding the right files to us when choosing to make my logo ready for printing was pretty annoying until I was helped by my teacher to learn how to export and use a PNG file on the website rather than an AI (Adobe Illustrator "working" file) one (the website I used to make my t-shirts and stuff didn't take pdf).




Designing my business card was really interesting because I had to test a lot of ideas to finally come to the final decision, I had a problem with the size of the text in proportion to the logo itself. I had to use both the principles and elements of design such as emphasis and keeping in mind my negative and positive space and how I used it in order to bring my logo to the spotlight without it totally overshadowing the text which was also important just in a different way.

Another issue was when designing my letter head, I finished it pretty early in comparison with the others in my class room and kept thinking I made it too simple and that was "killing me". When I asked for the opinion of my classmates they said it was pretty good. They gave me their piece of advice and I made my small adjustments and came to a satisfying middle ground you could say. I remembered that the letter heads are supposed to be simple because it's basically a template for your company to write letters and so text would be used on it and I had to make it so nothing would distract the potential readers from the important point of the letter/s.