What, Why and Who to designing

I did my best to keep to my target audience. I'm limited by the knowledge and current capabilities but I have ideas of where I want to go. The audience I was seeking to target was from teens to midlife adults. People today are looking for something more different, something that stands out and with my logo thats what I tried to do. I don't have a company I know that can get the specifics I wanted on my items because I'm just starting but as i get more known I will be able to further my brand and evolve it.

I think targeting an audience is extremely important! If you don't have one it's like shooting an arrow with no bullseye to hit. Having a target audience means having an achievable goal, you want to provide or fulfill what that audience is seeking. If you spread out too far you'll get lost. An example of a company that does very well at going for their target audience would be hot topic. They aim for those interested in the major pop culture topics, things such as anime or K-pop are extremely popular in this era we live in and what do you see they sell on their website. Mostly Anime and K-pop related things, its because they have an audience they want to reach and they reach it. Having one store for a specific topic also makes things a whole lot easier. You know where to go for exactly what you want. If you don't act on a target audience and what they want then thats like having a clothing store with a grocery market in one store. It would make you confused as to what they are trying to do as a company. Likewise my goal is to do my best to hone in on my target audience and "strike".

After I have seen my products become physical i have come up with a lot of ideas in order my marketing designs to my target audience. My Logo itself to me does not need a rework its what I put it on and how I use it that needs a rework. I don't wan to make it too simple where it looks plain but i can't it too complicated because that may drive out my target audience. For instance, If wanted to make a tie-die shirt with my logo on it I couldn't, the websites and shops I know of can't do those so when I officially start my brand I will seek those who can do those kinds of clothing and accessories and much more. I'll do my best to be more creative with my logo and gain a great following.