Last 3 and 1 Final Logo Design

The process I went through creating my logo was extremely fun! Usually at first when designing a logo you figure out the name of the company but I actually did that second. I had created My little character first and then figured out the name. Then i had to organize where the character would be and how that would fit in alignment with the text for the name of the company.

The obstacles I had encountered were actually very interesting. The Biggest one I would say was finding a balance between making the character hand drawn or using just adobe's shape tool. When it's hand drawn it adds character and liveliness to the character but it doesn't look very professional. Whereas the one using mostly just shapes looks too boxy and robotic but it looks very professional. I solved these problems by starting over from scratch and reworking the whole icon/character from nothing (using the original design as reference of course). I used a variety of tools the program "Adobe Illustrator" has and was able to have my character "reborn" with a good balance between the two aforementioned drafts. Another obstacle I faced was the language used to represent the name of the brand. It was brought to my attention that in order to broaden the demographic having simply just Japanese words would not be good. To solve this I inculcated Both the english and Japanese versions of the word. Doing this created a new obstacle. The Japanese language is not restricted to one alphabet and so I had to decide which version to go with. Do I include the Hiragana version or Kanji version? If I included both of them it would be too cluttered. I eventually just decided to go with the Hiragana version since it was the shortest, only having two characters, fitting best within a box with the english version included. 

I honestly do feel like my Logo was successful. I did my best to make the design as symmetrical as possible fitting within the invisible and visible lines that I created for the image. Those lines create an equal and proportionate emphasis on the image as a whole. The proportions are good, one image isn't too overly bearing than the other. The design also makes good use of simple geometric shapes, a simple triangle shape as the base, that are easy to remember. overall it conveys everything I wanted it too so I'm especially ecstatic. 

Logo Ideas and Process

The name of my company in which I'm making my logo is "Sakuga". It's a Japanese word meaning "Drawing Pictures".

The products my company sells are fashion-related items. From clothing all the way to accessories, we got everything.

From the 10 main drafts I designed. the ones I chose for further development areas noted...

 -The one on the top left (I chose it because It was the original design for everything else. It has sharp shapes and the interesting design I was going for in this whole process).

  -The one next to the first pick (It has a good outline and led me to create the newest version I have in my head right now. I just need to refine it even more and I can have exactly what I'm trying to create).

  -The hiragana and kanji for sakuga (I chose this one because I wanted to add the Japanese aesthetic that is very popular today into my design. I wanted to add multiple options to pick from in creating and combining the logo with my character. If the hiragana version doesn't work out then I can use the kanji version. With further development and combination with my logo character, I know it can become a very creative logo that will catch people's attention).

  -The one in the middle-bottom ( Interestingly enough the character I created fit perfectly into the hiragana version of the word sakuga and so I chose this one because I felt it would be very interesting to have the logo character be embedded into the logo like the way it was).

 -The one on the bottom right (I chose this one because I wanted to try and salvage the triangle design instead of just giving up on it and going to the diamond shape. I also wanted to test what it would look like if I included both the hiragana and kanji for sakuga in the logo)

InDesign Flyer

The apparent differences with InDesign in comparison to the other adobe applications is what it's used for. InDesign is the finisher tool, the program to finalize your work before the process of printing starts. It can help one make brochures, small flyers and even short to extremely long books. One tool that stood out to me out of the many tools, was the pages tool which helps you see exactly what you are printing and where you are printing it! The one negative is that all the files you have added on too your work must be on the same device as the files are. If you delete even one of the files you have to go back and look for it or retrieve the link associated with the picture or font.

To me, I think InDesign is really interesting. It does share a lot of similarities with the other adobe programs as expected but it has its own strong qualities that make it one of the "big three" of the adobe apps you could say. It's a must-have to all those hoping to have a physical copy of their works to either promote or sell.


ps. The picture is not a real invitation to a real event. It's just something I made :)

Illustrator Toon

Today I learned a great deal about adobe illustrator. I learned how to create a new document, quick key shortcuts and how to use the toolbar along with the tools included in the program.

Today I designed a bear essentially. A little cartoon bear. I kinda got carried away and made it really interesting looking. sort of inspired by Kung Fu Panda but not really. Only certain people would understand some of the things I implemented and find it sort of funny. But at least I was successful in making the bear. We weren't specifically asked to do a certain type of bear and so I did a panda since I love pandas.

I had a lot of fun today with this assignment. It was fun deciding the colors and clothes I was going to give to my panda. My experience with the assignment was like playing a nice little dress up the game but you make the character and all the clothing in the game, which was pretty interesting. I was able to put a lot of creative thoughts into the bear and I feel really successful, I'm 100% sure my bear looked totally different than those of my peers and so I'm happy with it and with how today went overall.

ps. I added an extra bear just for fun XD so don't mind it. He's just there.

Adobe Photoshop Image Cutout

Today in my class I designed a postcard of sorts. We used photoshop for the first time and learned many things regarding the program.


This is what I made! ----------> I'm actually very pleased with how it came out. It's sleek and I love the triangles dividing the image. The font along with the outline of the font is really clean. I adjusted the color balance to make it lean a lot more towards red colors on purpose to highlight the more dangerous side of the photo and to give a sense of the rise in awareness, like when seeing a stop sign. The purple is used to add focus to the main photo but also to subdue/add a soft touch to the image to a certain degree.


There were a couple of things I would have done differently though. I would have loved to have added more triangles to display more of the main image to make it more interesting. I feel as if it's too simple, so another change I would make is the background-color. Although I love the purple my goal was to highlight the color palette of one of the main characters in the series but due to the color not working well with the purple I inputted, I decided to exclude it from the piece. I was missing a certain color and it sort of looks like the yellow is there for nothing. But regardless I had a fun time making it.

Elements and Principles of Design

This is my google slide presentation:

Click below to see the presentation

https://docs.google.com/presentation/d/1ORPg5ET0ZtBRQ1Ypd5Zs7v2Je6uI6rVvy6uK7e8hFig/edit?usp=sharing